Discover What It Takes to Build A Successful Landing Page

If you want landing pages that can bring you leads in good numbers, you must understand a few processes first. There are a number of times when a landing page looks perfect, but fails to convert. So then the page becomes like any other page or site, it is the total package that makes the difference. Landing pages are technically not the same as a squeeze page, but they can also be squeeze pages too. You will soon find out three proven approaches to fine tuning your landing pages.

When it comes to graphics a lot of Internet marketers choose to go the cheap way - they either don't spend much on getting the graphics done or they avoid them altogether. Of course you will not always have to use graphics, but for the most part you will want to do that. Look around, the majority of the successful landing pages on the Internet have great graphics. So even if you're not good at doing the graphics, you should hire a professional to get them done to boost the response on your landing page.

When you're writing your copy for the landing page make sure you are focused on the problem/solution aspect of it. People know why there are there, but you have to state your case and show them you have some solutions. This is a classic way to pull in the visitor and make him take action when you show him the pain first and then guide him towards the relief. So you can use that basic approach, but remember landing page copy has to be short. If you have seen landing pages, then you know all too well that they are short.

You will often see marketers using different forms of credibility building and social proof on landing pages. There is really no need to support or explain why you need social proof. Social proof will alleviate the stress people feel about making a decision on web pages. If you have been in IM long enough to have testimonials, then by all means use them. Be sure you make your message the focus of the landing page, though, and the testimonials follow.

Appealing to people on your landing pages means there is even less time for errors. Never leave your landing page unchanged in the beginning because you want to test and optimize. So don't be lenient when it comes to taking action as far as your landing page is concerned. Landing pages cannot be left all alone, and that is why maybe so many people do not fare well.

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