Among the many landing page factors to keep in mind, you must be able to connect using knowledge of your market. Making your landing page successful boils down to a number of factors but the conversion rate is usually the main focus. But just know that is does not have to be an impossible task to make your page perform the way you want. Your landing page creation and optimization mini-tutorial begins in this article.
Your landing page could be just a part of your site, and if so then see how you can streamline that particular page. People are funny in that if you give them too many choices all at once, very often they will choose none of them.
Some things are different now on the web, and people do not respond as well to strict squeeze pages, etc. We recommend against having a lot of different kinds of ads on your pages, and you do want to keep it all focused on the copy. Your visitors either take your required action or leave, there shouldn't be a third option.
People tend to scan and take in things on the whole and arrive at an intuitive feeling. Of course one thing we are talking about is the headline, and you really must get that one right. Without a good headline, it would be difficult for you to boost the conversion rate of your landing page.
All good marketers will split test the headline first, and this is how you optimize the headline for conversions. The moment you ignore the importance of the headline on your landing page, your conversions drop.
Video and landing pages are great together, but remember that video content is still content which means it has to hit the nail on the head. To make your video be the best, write out your script for it which really means writing copy. Also there is no need to be elaborate with this, either, which is a good thing. Then again you can do testing with both video and text and see which one does better. So no matter what you do, just make sure you look like you know what you are doing and are an expert. Even if you are just beginning with IM, making successful landing pages is not beyond what you can do. People fail with landing pages all the time, and we think it is due to ignorance of what they need to do. You will have better conversions and success will come your way when you spend time perfecting your landing page. Even though it may not seem very important, it will prove to be in the long run.
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