Copywriting Mistakes You Really Need to Stay Away From

You often hear copywriting spoken of in terms of 'art' and 'science,' and both of those descriptions are accurate. What makes this area of IM so difficult is that the potential for mistakes are all over the place. So what we'll do is cover just a few of them, and every little bit counts.

A huge mistake beginning copywriters often make is spending all their time talking the product up and telling others what awesome features it possesses. You must comprehend that people won't be interested in what the product is or what it can do, they only want to know what it can do for them. Prospects will only be interested in the benefits the product offers them and why it's necessary for them to buy it. It's important to understand that there are lots of products on the market that are just like your product and they probably do the same things, too. That's why, if you want to steal the purchase away from those competing against you, you need to be very clear about what your prospects will get out of the purchase. So leave all the features out of it and go into detail about how much your prospects will benefit. The best way to do this is to make sure you put a benefit right after a feature when you're designing your copy. Copywriting is all about going after what the person wishes for most. It's about showing people that there is a solution for their problem and it's easier than they think. Nobody's interested in what latest technology was used in making the product, but they would really be interested in knowing how it will benefit them. This is a fundamental rule that you should never forget. Sometimes it seems that you are settling into the groove of business, and then something comes along and upsets the boat. IM business owners and marketers who have successfully taken advantage of John Chow and who have been around the block a few times realize the truth in that statement. Yes, there are terrific benefits that can come your way if your budget allows for outsourcing tasks. Even if you cannot afford outsourcing at the moment, you can plan for it or start on a limited basis. If you are new to online business, then seek reliable knowledge on the subject so you will possibly avoid costly missteps. Not just in the case of bringing on contracted-out help, but with anything you have to get it done but also done smartly.

You need to make sure your copy is able to be read and it should appear confusing to anyone reading it. You'll want to keep your paragraphs short and concise and you'll always want to make sure there is plenty of white between those paragraphs. Your prospects aren't likely to read every word you've written and so you must make it simple for them to glean the information they've come for. You must have paragraphs that contain no more than three sentences and your paragraphs should only have one point among them. The copy you write should have a nice, steady flow, which is the reason why you should never go off on a separate topic in the middle of your copy. To get that flow in your copy, you may want to write it like you were writing some type of story. When you do it this way, you will typically create copy that's sort of long, so you'll always want to break it up with bullet points and lots of short, concise paragraphs. Your sales copy should get read, be appreciated and be able to convert the prospects into customers.

You must not commit the blunder of leaving bullet points out that will highlight your product's benefits. Your prospects couldn't care less about what features it has, they're more interested in how they'll benefit. So when you lay them out in an organized fashion using strong bullet points, it becomes easy for the prospect to grasp them. This is something all copywriters need to do.

If you want to realize higher conversions, then you need to avoid as many copywriting mistakes as possible.