Better Results from Your Landing Page

Some marketing methods are no longer viable for the traditional squeeze page, but you certainly can make a winner with a solid landing page. But just like the squeeze page, you have to work toward high conversions. Two very important areas for optimizing are testing and having a solid base of knowledge. What you will discover in this article are several excellent suggestions to improve your landing pages.

There are many reasons why a landing page fails to convert, but for now we will say you have to be very laser-like with what you are presenting. You want your landing page visitors to only see what you want them to do which is subscribe to you. Clear messages are always the only way to go with marketing and advertising. You want them to take your most desired response, and that is really what you want from anyone. You do know that how you approach this will depend to a great extent on how you are driving traffic to that page.

Your audience is looking for specific answers to problems, and you have to convince them you have it. People know why there are there, but you have to state your case and show them you have some solutions. You have seen copy that talks about the problem and then points to one ore more solutions. Your results will be better if you can do this very fast and with impact so people jump to action. After you write your copy, then go back over it a few times to make sure the copy is very tight and to the point.

You will often see marketers using different forms of credibility building and social proof on landing pages. Sometimes really good social proof examples can push people over and make them convert. The majority of people are followers, not leaders, so this is the driving force behind using social proof. It is fine to take testimonials from other places on your site and use them on landing pages. You should test where the placement for them on your landing page for best results.

Creating a more stable landing page is all about knowing in what direction you're moving. After reading this, you should have much more confidence about your prospects for your landing pages.

Once you do this just one time, you will have improved your landing page creation ability significantly. So put these tips into action right away and see the results for yourself.

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