Does saying it doesn't hurt make you more of a man?

I've always wondered why when a guy gets hurt he will say it doesn't hurt. Saying that it doesn't hurt doesn't make it hurt less. If it hurts, it hurts! Acknowledging pain doesn't mean you can't handle it. It simply means that it hurts. "I smashed my finger with a hammer. Yes, it hurts like hell." Its not that hard. It must be a blow to the ego to admit being in pain. Where do we learn that? Where, along the way, did we learn that guys don't feel pain? This is just physical pain. What about emotional pain? "Yes, she broke my heart and the pain is almost unbearable." There's no shame in that. There's a lot more shame in hiding in a bottle of alcohol because you can't admit that you're human.
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