Online articles are not the same as those written for print publications. When people read articles online, they like them to be direct and to the point. Articles should be clear, no longer than necessary and informative. Of course, the title is the start of any article, which is why it's so critical. If you get the headline or the title of your article wrong, then it can go for a toss. How can you create titles that will impel people to read your articles? That will be the focus of this article.
Before you start working on your article's title, try to understand and identify who you're writing the article for. Another critical aspect to success with your article is understanding your audience, and that comes from market research. Basically you must learn as much about them as you can, and that really means just about everything available. This is a necessary step in the process, and ideally you will do that no matter what you are doing in business.
A boring title does nothing for the reader, and you need to stir something within. You will have to tell the reader something, so there is no avoiding being descriptive to some extent. Whatever topic you're targeting with your article, if you make it easy for your readers to understand it, you'll win. Also keep in mind that if people have no idea what you are trying to say, they will just skip it. So, you know what you have to give people an idea about your article as well as make them feel something so they connect.
Your article can offer a particular solution, or it can solve a problem and help the reader in some way. There are so many different ways to say the same thing, and that is only a good thing for writers. A solid title will be closely tied to the content of the article, and that is a basic concern. All of this should be done creatively within a few words, but don't end up making your title too long; keep it short and snappy.
If you wanted to research article title writing, be warned because you will find tons of information on it. Each part of your article has important components, and remember the title is just one part of a successful article. While there are some approaches and formulas with writing, a lot of it comes down to you devising your own methods and strategies. Once you've got a worthy title for your article, it becomes easier for you to write the article content.
12.11.2011
The Art of Creating Great Article Titles
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment