Get Creative - Guerrilla Marketing Strategies for Internet Marketing

You can find a lot of testimonials of how to promote your online marketing business. The internet is filled with info on how to create better press releases and email lists. But, what if you have tried all of those suggestions and you cannot do any better than what you are doing? There are steps that you can take to ensure that the public gets to see the things that you are doing.

This is where guerrilla marketing strategies can come into play.

You can go out and hand out fliers, and just tack them up on phone poles and in community areas but why not simply hand them out as you walk down the street. Avoid making your flier copy too simple or too complicated, and remember that people prefer to use as little of their brain as possible. Remember the public is used to being given a freebie for taking an action, and that is pretty basic marketing tactics. It all depends on what you are doing with your site, and some have had success with CPA offers using fliers. Magnets are a great way to get peoples' attention and to constantly remind them of your business. How you get them out is up to you, but you can do this in any number of ways. Sometimes retail stores let people put things like that near the checkout counter. The great thing about a magnet is that it is easily removed so it won't do any lasting damage. You will find that most places will let you do this, and that is good and you can get some exposure.

A lot of guerrilla marketing involves doing things offline, and in this case it is sending mailers to offline businesses or people. Remember you do not have to get fancy at all about this, and you can write a presell page and mail that. Your only goal is to generate a lead, and that means you avoid doing any hard selling of any kind. This is an approach that most people are unwilling to take because it takes more time. You can get names and addresses from the SRDS which is the Standard Rate and Data Service.

There is an entire world waiting for you with guerrilla marketing, and that is why so many people like this area. You have complete control over your marketing, so never feel like you are subject to the whims of other forces. So by all means do learn more about what you can do, and then inject your own creativity into it. Getting creative introduces you to new people and it can be really fun.

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