Working With Landing Pages Like The Pros

If you use landing pages in your marketing funnel, then it has an important role that needs to work. It is more or less a given that any landing page created needs to go through the optimization process. Even if you have no problem sending qualified traffic to your landing page, you will still need to know how to extract the highest conversion rate from it. We are not so concerned about traffic because there are hundreds of ways to produce it, but we do want to talk about optimizing. So that is the topic of discussion in our article, today.

When it concerns landing page design, you really need to take your cues from your audience. A fashion oriented niche will respond to more graphics than the IM niche, generally speaking of course. While it's obvious that even the best design can't save you if you have a bad product, you still can't ignore it. Testing and tracking is so valuable because you will have numbers that represent what visitors have done on your landing page.

People tend to scan and take in things on the whole and arrive at an intuitive feeling. Of course one thing we are talking about is the headline, and you really must get that one right. If you have not written many headlines before, then this is one of those areas that needs attention.

All good marketers will split test the headline first, and this is how you optimize the headline for conversions. So if you choose to blow this off, then you will get what you deserve since you know better.

Finally, make your landing page interesting by adding a video because the days are gone when you had to read long and boring landing pages. Plus with video there are all sorts of different considerations you have to know about. Your video can be simple but still do wonders to your conversion rate. Take a look at some of your competitors and see what they are doing with landing pages. So no matter what you do, just make sure you look like you know what you are doing and are an expert.

This article has shown you how to take your first landing page and improving it for conversions. One of the reasons why so many Internet marketers fail at creating successful landing pages is because of lack of clarity.

If you are wondering where to go from here, you can begin with existing landing pages and make them better. We feel there is no reason to wait until another day to begin making your marketing funnel stronger.

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