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9.16.2011

Graphic Design Outsourcing - What You Need to Know



Getting the right graphics designed for your website by a designer is all about knowing who you're outsourcing your work to and your approach to it. There are loads of things you can do when you are trying to pick out a graphic designer and taking care of the details before you hand over your outsourcing. In this article we are going to examine three tips for making sure that you get the most from your graphics outsourcing project.

Give the Proper Descriptions: Broad and specific are the two ways that you can supply information to your graphic designer. Let us talk about the broad one first. Simply put, you do not provide a lot of details to your graphics designer if you want her to handle things. Also, you can use this strategy whenever you have not quite figured out the details for your project. This is the case, many times, when you outsource your company logo. So you would use a broad description for things like requesting the logo for your company website to be done, or for a generic ebook cover.

When dealing with a specific description, you have all of the design elements floating around in your head. But since you're outsourcing the design, you'll have to make sure your specific description is clear enough. For example, you might want to see mascot design for your company done in a specific manner. The details that you give must be sophisticated. This is so that your graphic designer doesn't have a hard time doing it. A Clear Deadline is Necessary: If you want to avoid having projects being delayed for weeks on end, make sure there's a deadline in place. This is how you have some control over your projects so the graphic designer doesn't procrastinate. You should expect to pay more when you get the freelancer to agree to a firm deadline, especially if it's short notice. At the same time, if you give too much room to your graphic designer and make it too extensive, then the designers will most definitely leave your work till the last minute, which is something you definitely don't want happening. The best type of deadline is one that ensures the task will be completed soon without making it such a priority that you'll have to pay extra to have it done fast. You shouldn't be too strict about the deadline, though, as it's common for jobs to be at least a little late. Making the deadline reasonable will help you in more than one way in getting the work done on time, without the quality being affected.

Utilize Other Graphics as Examples: Many times we see sensational graphic designs that make us want to create something in the same way. If you come across other designs that your graphic designer can utilize for inspiration, then this is really a good thing for you. This will accomplish two things. First, you get the chance to get a design that is professionally done that really appeals to you. Secondly, your graphic design will be unique even though it was done based upon another design. So it is truly something that can help you get more accomplished. Having the right kind of graphics on your website or blog can make a huge difference to your conversion rate, so it only makes sense to invest some time and money into getting a quality job done through calculated outsourcing.

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