Boosting Your Landing Pages with Proper Testing

While squeeze pages are more difficult to deal with, a landing page on your site can introduce people very quickly plus they are on your site. If your site's not converting then you're obviously not seeing results coming your way - it's as simple as that. Two very important areas for optimizing are testing and having a solid base of knowledge. All IM marketers want higher performing landing pages, so simply add to your knowledge with the information in this article.

When it concerns landing page design, you really need to take your cues from your audience. A fashion oriented niche will respond to more graphics than the IM niche, generally speaking of course. But you know, the very bottom and last line with everything is to run split tests because you will see what works. Every single step that you take to tweak and improve the design of your landing page will help you make a better and a more stronger impression on your target audience. Also, don't make your visitor guess - make your landing page predictable by being clear and direct in your approach no matter what kind of message you want to pass on. You have to work your way up by giving your visitors a total stress free experience on your landing page. Work to remove all the work from your traffic because they are notorious for not wanting to exert themselves. This allows you to make your landing page better converting and also give it the professional look and feel.

Finally, make your landing page interesting by adding a video because the days are gone when you had to read long and boring landing pages. Today, you can stream video on your landing page very easily which gives you the freedom to say a lot more to convince your prospect about your offer. Also there is no need to be elaborate with this, either, which is a good thing. Then again you can do testing with both video and text and see which one does better. You can also make sloppy videos just like writing bad content, so do not get lazy with this.

The thing about landing pages is they are different and the entire dynamic is not the same. Once you publish your landing page, then that is when you begin testing and then revising. What that means is you cannot afford to have a lazy attitude about this process. So you really can take your page to much better places with some effort and thinking.

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