How To Make Your Landing Page Perform Well

Landing pages are some of the most important parts of your marketing funnel, so you have to give them care and attention.

The supporting knowledge base you need to have for landing page creation is not overwhelming, but there is more than you may think. The worst thing to do is guess, and we are sure many people have done that and failed miserably. What you can expect from this article is to get solid instruction in the crafting of landing pages that will give you a good basis for testing.

First and foremost - you need to keep things as simple as possible so that there is no confusion. If your landing page is not a straight squeeze page, then you should make it as clean as you can. The more complicated you make your landing page the worse will be your conversion rate as your visitors won't really know what you want them to do. There is an exchange of value going on, and it has to be fair plus perceived to be valuable to them. You must ask your self if you want a lead from this page or just introducing them to your site.

Your audience is looking for specific answers to problems, and you have to convince them you have it. You can say something about their issues, and then use short copy and bullet points for what you have to offer. Some things have no changed with copy, and the reason is that human nature and what is effective has not changed. However, just make sure you don't drag this along because you also have to keep your landing page to the point. If you have seen landing pages, then you know all too well that they are short.

When you want to see how people behave on your site, then consider using Analytics by Google. For instance, if your bounce rate is high, then you have to find out what is wrong and causing that. Also, never forget about the power of split testing your landing page, and if you do not know what that is then find out. You can get very important information that will let you make things so much better if you act on it.

Creating a more stable landing page is all about knowing in what direction you're moving. Now we hope you understand why we have said that all of this is under your control.

Aside from the mechanics of testing, hone your copywriting skills and especially with headline writing. Effective marketing methods are all around you and in forums and elsewhere on the net.

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