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2.06.2012

How to Go About Building A Successful Landing Page



While squeeze pages are more difficult to deal with, a landing page on your site can introduce people very quickly plus they are on your site. Conversions are just as important for landing pages as they are in other methods. There is no other way around boosting conversions than tracking, testing, and then making specific changes. If that is you, sub-par landing pages, then start learning about what you can do right now.

The operative word with landing pages is focus, and you want to keep your message 100% in focus. For each of your landing page focus on one single objective and that's about it. We have all come across sites and various pages when things were cluttered or just not organized. Even though you have desires for what you want from them, you have to give them what they want and desire from you. So focus on one single objective and have a strong purpose behind your landing page so that you know you're moving in the right direction.

Your audience is looking for specific answers to problems, and you have to convince them you have it. You can say something about their issues, and then use short copy and bullet points for what you have to offer. This is a classic way to pull in the visitor and make him take action when you show him the pain first and then guide him towards the relief. How much you say is up to you, but you have just a few short minutes if not less. After you write your copy, then go back over it a few times to make sure the copy is very tight and to the point.

Keep a close eye on bounce rates, and then of course you want to know about rate of conversion. While conversions are obviously important, they are not the only thing you have to analyze. Keep an eye on the bounce rate of your landing page so that you get to know what aspects of your landing page have to be improved. The whole process may take time but in the end, what really matters is how you're able to read your visitors.

We have shown you a few highly useful methods for boosting your landing page conversion rates through the roof. So what you want to do is not be like all the rest and instead do what is right.

Aside from the mechanics of testing, hone your copywriting skills and especially with headline writing. After you have improved your conversion rates, then you can begin working on other areas.

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