Knowledge of the people you are marketing to, your niche, will enable your landing pages to convert higher. What you have to do is attain the highest conversions possible on this one page. The ideal goal is to have all the pieces of the page working together to get that conversion. Here are a few techniques and concepts that have withstood the test of time.
When it comes to graphics a lot of Internet marketers choose to go the cheap way - they either don't spend much on getting the graphics done or they avoid them altogether. But if you really want to make a difference to your landing page's success, you have to take graphics seriously. If you are ever not sure, you can always make a minimalist graphic and use that to be on the safe side. Lots of people outsource their graphics, and this is perhaps the most popular way to go.
When you're writing the copy of your landing page, don't make the mistake of beating around the bush. Once you write your copy, then go back over it and check it for clarity and conciseness. The moment you think in a complex way about the copy of your landing page, things start to get shaky. Your copy must not be as long as what you would write for a regular site page. You can find a lot of different ideas about landing page approaches and copy.
If you want to add some power on your page, then be sure to use any social proof elements you have. Sometimes really good social proof examples can push people over and make them convert. Social proof will alleviate the stress people feel about making a decision on web pages. If you have been in IM long enough to have testimonials, then by all means use them. But, do not make them the primary focus of your page, or you can do split testing with that and see. There can be a lot to making an average landing page a super star page, but of course that will not happen by itself. It doesn't really matter what kind of approach you are taking towards your online marketing - you have to get your landing page right. What you need to do is get familiar with split testing, but this is something that is very easy to do. Everything matters and you can do a little of it or all of it and it is always up to you.
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