A Quick Primer on Writing Bullet Points That Convert

When you think about your copy, it has a huge task of making strangers be willing to give you their money. You have read bullet points in sales letters, but you can also use them to great effect in ordinary blog copy. Looking at blog posts, bullets are great to use as they increase white space and offer an area of text that can be quickly read. You need to get your content read, and that is the goal of your bullets, too. If you have never used bullet points at all, then you really should continue reading this article.

In order to make your bullet point stand out and to give it a professional look, use a graphic image with it. What you choose to use just depends on your product and the niche you are working in. Basically, the aim here is to make your bullet points in order, and using a simple image synchronizes one bullet point with all the others. You do need to employ a little common sense with your image so it looks professional. If you're not comfortable with an image, you can also use the regular bullet point sign. If you really study writing these points, you will come across a variety of techniques you can try. Do not forget that you are going for the strongest emotional response from the reader, and shorter copy works best for that. What most copywriters do is pull out the stop and use powerful copy and words that are emotional but not hype. If you feel that you've got more to say, then you can always break it into two points - which is okay to do.

Avoid the use of numbers with lists, and there are lots of sound reasons behind it. There are too many ways that can cause confusion with the reader, and that is to be avoided all the time. So if you want to avoid this bias from creeping up, then it's better to go for symbols. Any sales copy that is written by a real copywriter will never have those numbers and will have something else. And you should be clear about everything, right from your headlines to bullet points. After you learn about copywriting, then the next step is to do it because that is the only way to improve. When you use proper bullet points in your sales copy, the impact is obviously high, and you end up getting a good conversion. Writing benefit bullets is perhaps one of the easier aspects of sales copy, and they can be fun to write. So put them into action and you'll see for yourself how effective your bullet points turn out to be, and you'll be happy you came across this article.

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