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10.08.2011

Growing the Number of Opt-In Subscribers to Your Email List.



Regardless of the kind of market you are targeting or what your sites purpose is-you need to focus on building your opt-in email list if you want to create a profitable online business a create a six figure income. The goal of this article is to give you an understanding of what steps need to be taken so you can ensure that you are getting more opt-in subscribers for your email list.


Gain Traffic With Social Media: A reason for failing to convert visitors into opt-in subscribers could be caused by a source of traffic that isn't high quality. In other words, you need to get targeted traffic to your subscriber form to ensure that more of your visitors give away their contact information to get on your list. Social media should be at the top of your list out of variety of ways to get a consistent flow of targeted traffic. It is easier to approach your audience using social media to ask them to sign up for your newsletter, ezine, or your email list than it is to convert visitors that you don't have a relationship with. So the chances of increasing your subscriber numbers with the use of sites like Facebook and Twitter is higher since the traffic is already qualified.

Make Use of Split Testing: So you can achieve better results from your efforts to gain more subscribers, follow the basic rule of doing split tests.

A simple way to do this is to create two subscription forms and test to see which one converts better. While you might want to trust your intuition and go with what you think is right, if you want consistent results, it is better if you don't. Calculated steps need to be taken as you listen to your stats and what they say to make sure your subscriber numbers continue to rise. How do you go about this process? Many Internet marketers use the Google Analytics tool which effectively allows them to track their traffic and conversions and to know if their efforts are paying off. However, there are services such as Aweber, where the tracking system is built-in and you don't need to do anything extra. Using Your Email Signature: A great way to ask people to sign-up for your newsletter is through your email signature. If you are exchanging email with someone, then that person already know you or is being introduced to you.

Placing a simple link to your opt-in form in your email signature is a subtle way of getting people to take notice and subscribe to your list. Don't go overboard, just put in a self-explanatory line and that will be sufficient.

How targeted the list is and the quality of the subscribers to the opt-in list should be your focus, not the size of the list.

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