Writing and distributing your own press releases online isn't all that new; websites have done it forever and the best part is that it is one strategy that will give you results when you execute it correctly. Even though many press releases on the web are junk and don't offer any real value to their target audience, you can still find websites and online companies that are intelligently leveraging press releases to get targeted exposure. Getting your offer in front of your target market overnight really is possible with press release marketing and that is what we will be talking about in this article.
You'll never get anywhere if you just attach your press release to the email you send to journalists. You already know how busy most journalists are and they do not enjoy receiving attachments from people that they do not know and this is why you need to make sure that you do not actually make this mistake. So what do you do then, copy and paste your whole press release into the body of the email? That's not a terrible idea, but it isn't recommended. If you want to present a professional image of your company then write a brief description about the release in the email and just place a hyperlink that goes to it - simple. You have to offer honest clarity through your press release's website so that they won't get confused in the very beginning and leave you hanging. Let them know, in a manner that is clear cut, that the information has been intended to help educate and update them. You should give them as many reasons as possible to keep reading and not just hit the exit button to get out of it. This factor doesn't seem all that significant but it certainly plays a role in whether or not your press release is an honest success.
Make sure that every press release includes your contact information. Even though this is a no-brainer and is an obvious part of a press release, you'd be surprised to see how many press releases out there miss on the basic contact info. Go ahead and include your phone number, website address, social media links, etc right into your press release, don't miss out on any. Without having your contact information listed out, it'll simply be useless to get the press release out there in the first place because there wouldn't be any call to action with the content.
Mose of the Internet marketers these days forget that it is smarter to take small steps in the beginning and make the mistake of trying to make huge leaps with their press release publication and distribution. What we've explored here is just the very beginning of your journey; you can learn an awful lot more about press release marketing as you keep working and making progress. Once you get the gist of how the whole press release thing works, you will have the vision to make your future press releases successful as well.
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