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10.30.2011

How to Create an Effective Viral Marketing Campaign



Viral marketing is something that every Internet marketer wants to decode, but very few have major success with it. The fact is that you can't create a perfect viral marketing campaign from ground up - because there is nothing known as the perfect idea. One approach that is about the best any person can think of is creating videos, for example, that are unique and publishing them. Some say all you need is one powerful viral event to put a business on the map - and that is appealing.

Look at the popularity of the iPhone from Apple - people love it for lots of reasons including it is just a neat little thing to play with. A product like that appeals to so many powerful emotions in people, and that is part of the effect. Ask yourself, whatever you're using for your viral marketing campaign - is it cool enough? Ask your self if there is anything that will make people really and truly want to have because it gives them something ultra cool or unique. Communication is critically important, as well, because you have to let people know about how cool your offer is. There is enough on the net that is of value so low that it does not even deserve the word. But of course it only makes sense that people need to have a very good reason to tell their friends or share your wares on the net. Any market will respond to true value at a fair price with trust and excellent customer service - do that and you will go places. We also feel it is rarely too late to fix something when it comes to business because you can do a complete facelift if you want. So, do not be too hasty about getting a campaign off the ground if it needs a little tweaking Get it done with positive action, and then get your feedback and analyze your results - go from there, forward. There is wisdom and value to getting things together and and doing a minor launch that really is just a test of the entire campaign.

Drama is fine, just as long as it is not happening to us - right? So then that is another possible avenue to explore with viral campaigns. It is so easy to find videos that have been viewed ten million times and only because of the dramatic content. This applies to videos and stories that can give people a healthy mixture of drama and controversy.

Yes, viral videos do have value but not in the sense they solve a problem in a niche - they satisfy something and that is the value.

Actually, we are fascinated with viral marketing from the standpoint of human psychology and human nature, and that is what you must focus on.This information was brought to you by http://vibrantviews.hubpages.com/hub/Reading-Glasses-Sunglasses-and-Other-Eye-Wear-Alert-Your-Eye-Wear-Care-101, your source for all things related on reading glasses.



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