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11.18.2011

How To Boost The Quality of Your Content



Article marketing can be fun and profitable, but a lot of people are easily fooled into thinking it is easy to do. If you ever need to troubleshoot an unprofitable campaign, then you really need to understand the process. As you know, the article is just the beginning, and you may not know if the problem is with that or somewhere else. Once you can narrow down where the conversion rates drop off, then you will know where to focus. Today we will talk about several techniques that will produce content, including articles, that will pack a stronger punch.

Most of the articles you will find in the article directories are the same format. Writing to educate people is basically what it is all about, and that makes for a typical format. Dare to do something others do not such as different kinds of article strategies. Another approach is to pick just one aspect of a topic, take a stand on it and then support your assertion in the article.

There are lots of ways you can build your brand using methods that are unique and hardly used by others. Basically, you take any possibly related niche market and start writing content for them and marketing it.

The key here is to find markets that have strong ties to yours in some way. There - you have instantly found new outlets and markets you can legitimately talk about.

Content theft is a daily problem on the internet, and something you've likely experienced before. If you've published many articles on well known directories, chances are some of these articles are on other people's sites, in many cases without the resource box they are supposed to include. Believe it or not, you can sometimes make this work in your favor. Do a search, using Copyscape or a similar tool, and look for unauthorized uses of your content; contact anyone who has done this. Give them the benefit of the doubt, and maintain a cordial tone. Tell them that if they're willing to include a link back to your site that not only can they keep the article they've already taken, but that you'd be glad to supply them with more. The alternative is to simply remove the offending article from their site; otherwise, let them know you're prepared to file a DMCA notice that could get their site taken down.

There are many facets to article marketing, and it's possible to spend all your time studying this topic. While learning can be useful, it's equally important to implement the knowledge you acquire. Effective article marketing takes time and a certain amount of work. Writing consistently is actually the best way to get better as a writer. If you want to be successful at article marketing, write as many articles as you can and look for ways to make each one a little better.

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