The Terminology Behind Email Marketing

All areas of knowledge and information have their own unique words, terms and other expressions. Part of the information overload all newbies face is seeing expressions they have no idea about. In an example about email marketing, it is important since you can generate significant revenue for years with list marketing. So you can see the need to know what is meant by every concept, and very often there are multiple meanings depending on the context. We will talk about email marketing because it is an evergreen topic and marketing method.

It will be very helpful to you to know what is meant by, above the fold, as it will come into play with your list marketing efforts. The term, above the fold, does matter to email marketers, and it is simply the top part of a site as you look at it without doing any scrolling. That top area, above the fold, is the best place for your optin box; plus there are other considerations, as well. Wordpress designs their blogs so the optin box is automatically kept in the top right area. As you can imagine, doing this will make your optin box in the site of people when they are on each page. However, the exception to this is for those who do PPC ads, and in that case the landing page should not have it or it needs to be below the fold for best results. An email whitelist can be very important to you for those ISPs who are overly aggressive in their war on spam. What happens is some ISPs will filter out your emails if they contain enough spam filter trigger words. So, to prevent that you will always want to encourage your subscribers to whitelist your email address. One thing many email marketers do is send fresh optins to a page that explains how to whitelist in the most common email providers and ISPs. You cannot control whether or not a person will do that, so you just try to make it as easy as possible for them.

There is no way you can avoid the term, open rate, if you get involved with email marketing. The higher the open rate, the more people likely read your fabulous email copy which is highly desired. There are email clients that can be set-up so the email will open as soon as it is first in the queue.

You just never know what someone has done, and they could not always read something that is open. But you cannot control that aspect, and you will need to do all you can to achieve a high open rate.

If you want to get started with building an email list and marketing to it, then you have to learn the proper terminology. Anytime you have numbers and data, it is just important feedback for you to use so you can make changes. Once you begin, then learn about how you can do split testing and making your numbers improve. Relationship marketing is what drives email marketing, and that is the bottom line that is most important.

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