There is so much information out there about blogging and building blogs that it passed the point of overloading the status quo a long time ago. We find this pretty funny because a lot of the functions of blogs are designed to be automated and it really will help them quite a lot.
That doesn't mean that the process of setting up and optimizing your blog the right way isn't sort of intimidating. If you are brand new to online business, you need to put in the proper level of work necessary to make sure that you know a lot about working with your blog. You will find that it is not so difficult, and in the end it will make you a more capable business blogger.
There is so much wisdom and value in finding the best ways to involve people on your blog--aka interaction. You need to make them move their hands and get busy using the mouse and typing on the keyboard. The most important reason for this is that it will condition them and give them motivation to stick around for longer. This is why you need to come up with creative but uncomplicated ways to interact. Some of the most popular methods for achieving exactly this are embedding videos, creating polls and coming right out and asking questions of people.
Make sure, if you're hoping your blog can help increase your email list, that you put the opt-in box in an optimal location; ideally at or near the top of the page and on the right. We aren't kidding, this is the placement that almost always turns out the best response. If you use some kind of fly-in or similar device, then that may work for you, too. But test out a parallel approach with actually talking about your freebie offer, such as an ebook, in strategic blog posts. You could talk, for example, about a subject that also relates to the freebie you're offering for opting in. Then, at the end of the post, you can write a little something about how the reader can learn more about something that is related and relevant.
If you've already got a good understanding of SEO, then hopefully you will already understand just how valuable internal linking can be for your projects. You will boost your SEO score to some degree if you can do that properly and have enough content to make it effective. Here is another approach that you can take for internal linking--an approach that you can test on specific pages and actually use for tracking your results. Within the actual content of your posts, put some in-line links to other pages on your site. Rather than placing the link external to the content, such as at the bottom or in the side panel, you make a link with relevant anchor text in the post.
Whenever you think of a new idea for your blog that might have merit, test it out.
You do not have to implement it site wide, and a quick test will always give you useful information. For example, we talked about the in-line link to internal pages on your blog. The truth is that it can work very well but you still need to track the results. All you have to do is use a tracking script like Analytics to figure out how many people click on it. A couple of months of that and you'll have hard data that you can use for figuring out your next course of action.
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