As you know, blogs have become the most popular site platform for just about any use. If you are already familiar with or have your own blogs, you know just how versatile they are. Plus, for business purposes and ranking in search, they are pretty much indispensable. However, for the novice web business owner, the entire subject of blogs can be challenging. If you would like to fine tune your operation, there's a lot of both general and specific information that you need to understand. It's not possible to cover all of the points in one article but we can give you some solid advice about blog themes to get you started.
This tip is for serious bloggers who are building a serious business. Compose a few articles and posts that, basically, build up and on each other. While you can post them all at the same time if you want to, it is better not to. You also need to put a link at the bottom of each post that will indicate that it carries over into another page. If you do this, you'll encourage people to become more involved on your blog and you will give them a reason to stick around for a little bit longer.
If you want to use your blog to help build your e-mail list, you need to make sure that your opt-in box is in the right spot: at the top of the page on the right hand side. That truly is one of the best places for it. If you use some kind of fly-in or similar device, then that may work for you, too. Make sure, however, that you're testing out a parallel approach in terms of actually talking about your freebie offer...like an ebook that gets mentioned in strategically published blog posts. You could talk, for example, about a subject that also relates to the freebie you're offering for opting in. Then, at the end of the post, you can write a little something about how the reader can learn more about something that is related and relevant.
Have you been trying to figure out how to compose blog content that is more riveting and eye catching than everything else out there? You'll use some easy copywriting methods like putting graphics, images and in-content sub-headings. Look through your posts and make breaks within the content where you move from one idea to another. Write good sub-headings that don't give away your ideas but that build curiosity. When you format the article, make your sub-headings a slightly larger font that is in bold. When you use graphics or images make sure that you include at least one that actually relates to the body of every blog post. It needs to be put in a strategic location and have a relevant sub-title. There, as you can see quite clearly, you have so much that you can do in terms of just the presentation of your blog content. Your content should be formatted in such a way that your readers can't help but feel intrigued and curious about it. All you have to do then is observe what others are doing to things like their sales letters if you want some inspiration. If you're serious about building and improving your business you'll really think about what you're doing and try to figure out what you can do to make those efforts better. You want to focus primarily upon increasing the value you offer and the "stickiness" of your blog.
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