There is something that seems intuitive when you think about forum marketing. This is a subject on which not a whole lot of eBooks or courses have been marketed or even created. That should just tell you that the opening comment is correct. It can make a lot of sense as well because all you've got to do is jump in and start reading and commenting on threads and posts. Obviously, however, any person who has spent time in forums is going to have knowledge that newbies won't. You've probably guessed that forum marketing is more involved than it first seems. This is just one reason that you need to learn about the nuances there and about the experiences that other people have had.
You may not have ever heard the term, forum rat, and there is a certain implicit understanding it connotes. That often unflattering term is used on those who spend a great deal of time at a particular forum, or forums. While there are many interesting forums, you have to be careful about the perception it can create among those from whom you want business. You could be showing that you don't have a very good work ethic since you are spending each day in the forum for an extended length of time. You are showing people an image that you are not intending for them to know.
The one thing that nobody really ever wants to be is wrong, and that is a fairly universal phenomenon. As a leader, this will happen even more and will cause you some concern at times. Always be wary of what you put in your comments, so you can be presenting the best possible appearance. In business-related forums you can prove your expertise very easily, but be on the watch for other people that know more than you and could come along and correct you. With technology it's very easy for comments to be misinterpreted, and in forums conversations can become very heated and turn ugly quickly.
Any conflicts in forums are bad news, so do your best to steer clear of them. What we recommend you do is devote your time and energy, while there, to providing helpful information and value to others. Don't be afraid to throw in a few intelligent comments or even some light-hearted anecdotes. You really will not be accomplishing anything worthwhile if you allow yourself to get sucked into negative conversations. This is why we said it's important to always maintain a proper image.
While some promotional tactics come and go, forum marketing is reliable and sustainable no matter how many other things change. That's why it's appropriate for anyone who is promoting anything online.
At the same time, don't abandon any other methods you might be implementing for traffic and publicity; forum marketing is a viable strategy, but only one of many.
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