There are all sorts of lies and myths that surround PPC (Pay Per Click) advertising and some of them seem to be both true and untrue. The reason for the seeming contradiction has to do with who is doing the talking. People who don't find lots of success with their efforts tend to think that their experiences are the only truth. The real reasons they failed was that they just didn't take the time to figure out how things actually work. That's why all these people seem to say is negative press about the system being rigged and costly and unfair,etc. Making money with PPC is possible...after you've gone through the learning curve and learned how to properly stay on track.
Just about all things proceed from the concept of having relevancy in your campaigns. The truth is that this is the one thing that almost always lets you reduce your costs per click (or CPC). In addition to that, your conversion rate is going to have a much bigger chance of going up in terms of all things considered. You need to understand the flow of relevancy from your chosen keywords to your PPC campaign to your landing page and everything after it. Your potential customers will have an opinion and make a judgment about that even if they do not realize it. It's important to pay attention to those things and avoid interrupting your relevancy flow. Sometimes you can really pay attention to the estimated traffic, especially with Google traffic. The AdWords traffic estimator has a strong history of being over or underestimated. We have consistently seen it to be a sometimes gross overestimation. So, ideally you want to check your keyword monthly/daily volumes from two different sources, or more. When you do this this way, you will get a more accurate snapshot of what you market is behaving and can make decisions on what you see.
When it comes to overall appearance, then do not put a lot in the way for them to see what is important.
Lots of competing ads on your landing page is a terrible idea if you want people to stay and read. What happens is there are all kinds of things vying for attention which is not good. You know very well what ti is like to try to develop a list, maybe, and then step on your own toes. So obviously you can work to hurt that effort because the visitor attention will be diluted with other eye-catchers such as ads. These tips are all fantastic for helping you find more PPC advertising success, especially if you haven't put them to work for you. Rest assured, there are quite a few more that I think the majority of people never use. They do not use them because they have not taken the time to learn them. So, you need a foundation of basic PPC advertising knowledge in order to get started. This gives you a way to gain real world experience while you're working on improving your education at the same time.
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