Fast-Tracking Your Education with Email Marketing Must Know Terms

Any time you begin accumulating knowledge about a new subject, you will be expected to have a working knowledge of the terms used. IM has a lot of different topics, and that only serves to greatly add to the overall bulk of terms you should understand. You will need to have an optin box so you can create subscribers and turn them into warm prospects. Clearly, then, when you can read anything about web marketing or email marketing, then you will not be hampered or make mistakes due to misunderstandings. You will have to choose between text or HTML format emails, and there are good reasons to do both.

You have to understand what is meant by permission based email list marketing since there are Federal US laws backing it. The law, as all are, are directed toward spammers while law-abiding and responsible marketers took care of their own selves. Chances are good that you know about this, but there are other important parts governing this type of marketing.

Even if you are sending commercial emails as a sole-proprietor or an individual, meaning not a company, you still must abide by the law and gain permission with the optin. The safest route so many list marketers prefer to take is the double opt-in, or sometimes called the confirmed opt-in subscription. In this process, you are gaining permission to send commercial emails plus the person is verifying that permission given to you. Yes, there is an additional step involved, and there is one possible compelling reason to do it. Sometimes a person will forget they have subscribed, or maybe they may have an ax to grind, and they accuse you of spamming them. All that does is cause trouble for you, the list owner, because you have to prove your innocence. If the person had to double opt-in to get on your list, then your autoresponder service will have a record of that.

Email filters are widespread and are found in any kind of email client program. Plus, there is filtering performed at the ISP level. But usually people have to enable or disable that feature; chances are good that filtering on is the default setting. What the email filter does is impose a block on an email based on certain criteria. For example, what you place in the subject line, or the email address in the "From" field as well as the email body copy are all considered. Then there are certain words, phrases and characters that are tested for in those spaces. If there is a certain combination or perhaps score that serves as a trigger, then the email is filtered or blocked out. If you are new to email marketing, we recommend you avoid getting paranoid about the false accusation of spamming that can occur with a subscriber. We have no statistics or any kind of data on how prevalent that is in the industry. But it is something we hear about very infrequently, and we feel it is not worth worrying about. Nevertheless, you should go with which ever option makes you feel most comfortable.

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