If you're like many marketers who belong to forums, you may find yourself browsing random threads, socializing and maybe even arguing with other members. That's why it's important to maintain your focus and remember your real purpose on the forum. Whatever you do on a forum, consider how it will impact your marketing goals. When you've been a member of a forum for a while, it's possible to lose sight of your true purpose.
Discussions on forums often get heated, and sometimes degenerate into flame wars. People will lose their tempers, and this can lead to long standing feuds on forums. If your purpose on the forum is to network and build your reputation, it's usually counterproductive to get drawn into angry debates, feuds and flame wars. You can't have an active forum and expect everyone to agree on everything. At times, people will say things that you find illogical, inappropriate or incorrect. Before you do this, however, you should consider if it's really such a good idea to get drawn in.
For the most part, you have little to gain and much to lose by involving yourself in flame wars. A kind of esoteric (but still valid) idea is that ever forum has a personality that is all its own. All of the members of a forum influence it and, in combination, create a forum "personality" that is unique just to it. You may already know that on an intuitive level if you have ever been a long-time forum member. If you frequent a few different forums on a regular basis this will become even more obvious. If you know what goes over well and what doesn't, you'll have a distinct advantage. That kind of insight can only help you make sure that your efforts are better received.
There are many stories of people in forums who are very eager to make an impact and tread on others in the process. Some may have a sincere desire to show what they know, and if they misrepresent themselves, then that can cause negative impressions. Then there are others who are confident to a fault and won't take any advice. You will need to assess the best course of action for yourself. It is always best to create positive impressions in the beginning because they tend to be a basis for the duration.
Marketing in forums has many factors that can be important. Be careful to observe how the forum works and it will help you a lot. You must be careful how you spend your time because it's easy to get sidetracked. Articles can be great resources if you are short on time. Learning from others is an efficient way to leverage their experience to your benefit.
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