Lots of things get exaggerated in everything, and the difficulty of SEO has fallen victim to that, too. Rather than thinking very short term, you have to look out into the intermediate future.
One of the things that give people such a tough time is they are not able to sustain that drive and determination that is so critical to getting anywhere. If you are just getting started, then you have some pretty basic questions in mind, we are guessing. Many people read something and promptly forget about it, and that is one thing you must avoid at all costs.
We urge you to have the attitude of making this happen on your own right rather than hiring an SEO consultant. Of course this is something you are more than capable of doing. No such beast as iron-clad, guaranteed ranking - not any more; so avoid being gullible and handing over your money to those who much such empty claims. Instead of wasting your money when you're just starting out, take out the time to learn SEO on your own. You'll achieve much better results by investing your time effectively.
Getting backlinks to your site, which is off page, is what really makes it happen; the best come from established and relevant sites. Pay attention to how you backlink and where they come from because if they are too poor in quality you can get penalized. You may have a hard time getting authority sites to backlink to you, but there are ways to get high PR links. So if you're not going to take it seriously, then it's obvious that you won't get the results that you want.
Social media backlinks can bring you both a lot of traffic as well as a needed backlink. These social sites are viewed as authoritative sources by Google and other search engines. You can go to places like Fiverr and find people who will do social media backlinking for you. If you do this, then be smart about how you go about it and just be like you would anywhere else. If you can afford to outsource your SEO tasks, then that is fine and you can go for it. On top of that, the search engines keep changing the way they rank sites. You can find reasonable backlinking services that are not terribly expensive, plus there are those that are a little pricey. Also, it can be like grunt work, and besides you can use your time more productively. What you now have to do is keep learning and expanding your knowledge base.
11.17.2011
An Intro To SEO Basics for The Novice Online Marketer
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